As businesses grow worldwide, sales drivers and brand interpretation are increasingly scrutinized at every level. Business headquarters (HQs) rely on their local markets for measurable input and results. To compete, local markets require world-class talent, ideas and budgets. They need to be creative about their strategy, and strategic about their creative. As in-house creative services groups cannot exist in each market, qualified external agencies become critical to managing local and HQs’ expectations. This is particularly true in China.

China attracts new thinkers from all over the world. The local creative fusion is like no other on earth. To view local market innovations visit CHINACHAT.