China's growing middle class and Gen Y are in relentless pursuit of self-expression. Their exploratory natures seek small luxuries - badges of distinction in style and innovation.

Mobile and web-based content have created a platform that inspires people to make their dreams come true. With 162 million internet users, 500 million mobile users and thousands of outdoor digital billboards and screens, companies must plan for smart mixed media. Companies need to tell the same brand story, just in a brand new way.

Connecting China both to itself and to the world is big business. To listen to consumer sentiment, visit CHINACHAT.