After enduring a brutal, snowy winter not seen in 50 years, Chinese consumers are once again mobile and on the go - working, producing, exploring and shopping.

Embracing the mobile lifestyle is big business. Is mobile technology now ready for luxury brands? Is the luxury consumer ready for mobile marketing? Are luxury brands ready for their mobile consumers?

C+Co. conducted a study in February 2008 in Shanghai’s Plaza 66 luxury retail mall and neighboring areas. The study indicates there is an immediate, undeniable opportunity to build creative relationships with this coveted clientele, and drive traffic straight into stores.
Preview Study

You may preview the study on ChinaChat and contact C+Co. for a presentation on detailed findings.

Study Description
102 respondents, primarily carrying branded shopping bags to ensure same-day purchase of authentic merchandise, shopping from 29 premium international retail brands, over a seven-day period.

• Explores the appeal of the service
• Tracks SMS/MMS vs. Mobile internet usage trends
• Captures wireless models to gauge technology’s capability to deliver an elegant brand experience

The report answers the following core questions:

1. Would you like your favorite luxury brand to contact you via mobile marketing?
2. Do you browse mobile internet? If so, what do you do on the net?
3. Will you use mobile web should your favorite luxury brand invite you to view new product previews?
4. Would you go to the store to see new product?

No gender or age restrictions. Anyone making a purchase who is Shanghainese, a visiting Chinese, or an expat living in Shanghai.